“In this age, in past ages, in any age… Napoleon.” (The Duke of Wellington) This is a short post reflecting upon Napoleon’s writing on war and efficient management. I think many of his principles are universal and apply to communication — my special consideration here is writing of emails, which is a vital skill because 1) […]
Tag: email marketing
The Psychological Cost of Answering an Email
You’re not getting as many replies to your messages as you’d like. Why is that? Well, there may be many reasons, but I’m discussing one of them here. It’s the psychological cost of processing an email and acting upon it. My hypothesis is simple: The higher the psychological cost of answering an email, the lower […]