I was teaching a course called “Web & Mobile Analytics” at Aalto University back in 2015. As a part of that course, the students conducted an analytics audit for their chosen website. I’m sharing the list of questions I made for that audit, as it’s a useful list for getting to know Google Analytics. The […]
Tag: ecommerce
Simple methods for anomaly detection in e-commerce
Anomaly is a deviation from the expected value. The main challenges are: (a) how much the deviation should be to be classified as an anomaly, and (b) what time frame or subset of data should we examine. The simplest way to answer those questions is to use your marketer’s intuition. As an e-commerce manager, you […]