Digital analytics maturity model: Concepts — here, focus on is on buzzwords and realization that “we should do something”. Tools — here, focus is on tools, i.e. “Let’s use this shiny new technology and it will solve all our problems.” Value — here, we finally focus on what matters: how will the tools and technologies serve and integrate with our…
Scientist at QCRI, Postdoc at Turku School of Economics. Contact: joolsa (at) utu.fi.