A major challenge for many SaaS businesses is to provide continuous value, so that the users are compelled to continue using the service. There’s a risk of opportunism if the user can achieve his goals with one-time use; he then either uses the free trial version, or only subscribes for one month. For example, some […]
Joni SalminenAssociate Professor (tenure track) at the University of Vaasa, and Adjunct Professor at the Turku School of Economics.