From its high point, the sheep can see far. Introduction In Finland, and maybe elsewhere in the world as well, media agencies used to reside inside advertising agencies, back in the 1970-80s. Then they were separated from one another in the 1990s, so that advertising agencies do creative planning and media companies buy ad space […]
Joni SalminenAssociate Professor (tenure track) at the University of Vaasa, and Adjunct Professor at the Turku School of Economics.