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Joni’s publications

Journal publications (1)
Conference publications (26)
Workshop posters and demos (9)
Book chapters (4)
Dissertation and theses (3)


 

Journal Publications

Salminen, J., Şengün, S., Kwak, H., Jansen, B. J., An, J., Jung, S., Vieweg, S., Harrell, F. (2018). From 2,772 segments to five personas: Summarizing a diverse online audience by generating culturally adapted personas. First Monday, 23(6).

Conference Publications

Salminen, J., Almerekhi, H., Milenković, M., Jung, S., An, J., Kwak, H., & Jansen, B. J. (2018). Anatomy of Online Hate: Developing a Taxonomy and Machine Learning Models for Identifying and Classifying Hate in Online News Media. In Proceedings of the International AAAI Conference on Web and Social Media (ICWSM 2018), San Francisco, California, USA, 25–28 June.

Jung, S., An, J., Haewoon, K., Salminen, J., & Jansen, B. J. (2018). Assessing the Accuracy of Four Popular Face Recognition Tools for Inferring Gender, Age, and Race. Presented at the International AAAI Conference on Web and Social Media (ICWSM 2018), San Francisco, California, USA, 25–28 June.

Lyytikkä, J., Salminen, J., & Jansen, B. J. (2018). To Use Branded Keywords or Not? Rationale of Professional Search-engine Marketers for Brand Bidding Strategy. Presented at the 13th Global Brand Conference, Northumbria University, UK, 2–4 May.

Rantanen, A., Salminen, J., & Jansen, B. J. (2018). Determining Online Brand Reputation with Machine Learning from Social Media Mentions: A Study in the Banking Context. Presented at the 13th Global Brand Conference, Northumbria University, UK, 2–4 May.

Kwak, H., An, J., Salminen, J., Jung, S., and Jansen, B. J. (2018). What We Read, What We Search: Media Attention and Public Attention among 193 Countries. In Proceedings of The Web Conference (WWW2018), Lyon, France, 23–27 April.

Salminen, J., Nielsen, L., An, J., Jung, S.G., Kwak, H., and Jansen, B. J. (2018). “Is More Better?”: Impact of Multiple Photos on Perception of Persona Profiles. In Proceedings of The ACM CHI Conference on Human Factors in Computing Systems (CHI2018), Montréal, Canada, 21–26 April.

Jung, S.G., Salminen, J., An, J., Kwak, H. and Jansen, B. J. (2018). Automatic Persona Generation (APG): A Rationale and Demonstration. In Proceedings of The ACM SIGIR Conference on Human Information Interaction and Retrieval (CHIIR2018), New Brunswick, New Jersey, USA, 11–15 March.

Salminen, J., Jansen, B. J., An, J., Jung, S.G., Nielsen, L., and Kwak, H. (2018). Fixation and Confusion – Investigating Eye-tracking Participants’ Exposure to Information in Personas. In Proceedings of The ACM SIGIR Conference on Human Information Interaction and Retrieval (CHIIR2018), New Brunswick, New Jersey, USA, 11–15 March.

Jung, S., An, J., Kwak, H. Salminen, J. and Jansen, B. J. (2017). Inferring Social Media Users’ Demographics from Profile Pictures: A Face++ Analysis on Twitter Users. In Proceedings of The International Conference on Electronic Business (ICEB 2017), Dubai, UAE, 4–8 December.

Salminen, J., Milenković, M., & Jansen, B. J. (2017). Problems of Data Science in Organizations: An Explorative Qualitative Analysis of Business Professionals’ Concerns. In Proceedings of The International Conference on Electronic Business (ICEB 2017). Dubai, UAE, 4–8 December.

Salminen, J., Seitz, S., Jansen, B. J., & Salenius, T. (2017). Gender Effect on E-Commerce Sales of Experience Gifts: Preliminary Empirical Findings. In Proceedings of International Conference on Electronic Business (ICEB 2017). Dubai, 4–8 December.

Nielsen, L., Jung, S.G., An, J., Salminen, J., Kwak, H., and Jansen, B. J., (2017). Who Are Your Users?: Comparing Media Professionals’ Preconception of Users to Data-driven Personas. In Proceedings of the 29th Australian Conference on Computer-Human Interaction (OZCHI ’17), Brisbane, Australia, 28 November – 1 December.

Salminen, J., Sercan, Ş., Haewoon, K., Jansen, B. J., An, J., Jung, S., Vieweg, S., Harrell, F. (2017). Generating Cultural Personas from Social Data: A Perspective of Middle Eastern Users. In Proceedings of The Fourth International Symposium on Social Networks Analysis, Management and Security (SNAMS-2017). Prague, Czech Republic, 21–23, August.

Salminen, J. Kaartemo, V., & Mustak, M. (2014). Network Perspective on the Creation of an online Platform – A Case Study. In Proceedings of The IMP Conference, Bordeaux, France, 1–6 September.

Salminen, J. (2014). Digital Services – How Are They Different? In Proceedings of International Conference on Business, Information, and Cultural Creative Industry (ICBIC14), Taipei, Taiwan, 6–8 August.

Pitkänen, L., & Salminen, J. (2013). Managing the Crowd: A Study on Videography Application. In Proceedings of Applied Business and Entrepreneurship Association International Conference (ABEAI 2013), Honolulu, Hawaii, USA, 14–20 November.

Jaatinen, T., Salminen, J., Huang, L. (2013). Acting Out Service Scenarios – A Method for Testing New Service Concepts. In Proceedings of World Academy of Science, Engineering and Technology, Istanbul, Turkey, 20–21 June.

Salminen, J. (2013). Why Avoid Difficult Problems? Exploring the Avoidance Behavior within Startup Motive. Proceedings of LCBR (2013) European Marketing Conference, Frankfurt, Germany, 15–16 August.

Salminen, J., Teixeira, J. (2013). Fool’s Gold? Developer Dilemmas in a Closed Mobile Application Market Platform. In Proceedings of The The 15th International Conference on Electronic Commerce (ICEC 2013), Turku, Finland, 13–15 August.

Salminen, J., & Hytönen, A. (2012). Viral Coefficient – Unveiling the Holy Grail of Online Marketing. In Proceedings of The Theoretical and Applied Aspects of Cybernetics, Kiev, Ukraine, 12–16 November.

Salminen, J. (2012). What Is Business Failure? A Philosophical Perspective. In Proceedings of 7th South East European Doctoral Student Conference, Thessaloniki, Greece, September 24–25.

Teixeira, J., & Salminen, J. (2012). Open-source as an Enabler of Entrepreneurship Initiatives among Engineering Students. Presented at the ICEE-2012 conference, Turku, Finland, 31 July – 3 August.

Salminen, J., & Teixeira, J. (2012). Critical Assessment of Value Propositions and Marketing of Technology Startups: Evidence from Finland. In Proceedings of Advances in Business-Related Scientific Research Conference (ABSRC 2012), Venice, Italy, 28–30 March.

Pitkänen, L., & Salminen, J. (2012). Crowdsourcing Research to Mobile Consumers? Emerging Themes on Videographic Data Collection. In Proceedings of Planetary Scientific Research Centre Conferences, Dubai, UAE, 24–25 March.

Salminen, J. (2012). Customer Service Game: Developing Theory with Students. In Proceedings of International Scientific Conference of Students, Postgraduates and Young Scientists, Kiev, Ukraine, 19–21 March.

Salminen, J., & Degbey, W. (2011). Social Espionage – Drawing Benefit from Competitors’ Social Media Presence. In Proceedings of High Technology Small Firms Conference, Manchester, UK, 10–11 June.

Workshop Posters & Demos

Jung, S., Salminen, J., An, J., Kwak, H., & Jansen, B. J. (2018). Automatically Conceptualizing Social Media Analytics Data via Personas. Demo presented at the International AAAI Conference on Web and Social Media (ICWSM 2018), San Francisco, California, USA, 25–28 June.

An, J., Kwak, H., Jansen, B. J., Jung, S.G., Salminen, J. (2018). Automatic Persona Generation (APG). Poster presented at the Qatar Foundation Annual Research Conference 2018 (ARC’18), Doha, Qatar, 19–20 March.

Jung, S.G., Salminen, J., Kwak, H., An, J., and Jansen, B. J. (2018). Automatic Persona Generation (APG): A Rationale and Demonstration. Demo presented at the ACM SIGIR Conference on Human Information Interaction and Retrieval (CHIIR2018), New Brunswick, New Jersey, USA, 11–15 March.

Salminen, J., Jansen, B. J., An, J., Kwak, H., & Jung, S.G. (2018). Research Roadmap for Automatic Persona Generation: Principles and Open Questions. Poster presented at The Fifth Machine Learning and Data Analytics (MLDAS 2018) Symposium, Doha, Qatar, 12–13 March.

Salminen, J. & Jansen, B. J. (2018). Use Cases and Outlooks for Automatic Analytics. Poster presented at The Fifth Machine Learning and Data Analytics (MLDAS 2018) Symposium, Doha, Qatar, 12–13 March.

Salminen, J., Jansen, B. J., An, J., Kwak, H., & Jung, S.G. (2018). Automatic Persona Generation: A Research Roadmap. Poster presented at the Second International Computational Science & Engineering Conference, Texas A&M University at Qatar, Doha, Qatar, 23–24 October.

Jansen, B. J., Jung, S.G., Salminen, J., An, J., & Kwak, H. (2017). Social Analytics Data for Identifying Customer Segments for Online News Media. The Third International Workshop on Online Social Networks Technologies, 2017 IEEE/ACS 14th International Conference on Computer Systems and Applications (AICCSA2017), Hammamet, Tunisia, 30 October – 3 November.

Salminen, J., Sarlin, P., Olkkonen, R. & Jansen, B. (2017). Who Does What in Marketing? Toward an Understanding of Marketer–machine Interaction. The Studying User Perceptions and Experiences with Algorithms Workshop, International AAAI Conference on Web and Social Media (ICWSM2017), Montreal, Canada, 16–18 May.

Salminen, J. (2015). Dilemmas of Platform Startups. Poster presented at the Platform Strategy Symposium, Boston, USA, 9 July.

Book Chapters

Salminen, J., Gach, N., & Kaartemo, V. (2018). Platform as a Social Contract: An Analytical Framework for Studying Social Dynamics in Online Platforms. In A. Smedlund (Ed.), Collaborative Value Co-creation in the Platform Economy (Vol. 11). Springer.

Salminen, J. & Degbey, W. Y. (2015). Social Media Espionage – A Strategic Grid. In Cook, G. (Ed.), New Technology-Based Firms in the New Millennium (Vol. 11, pp. 261–274). Emerald Group Publishing Limited.

Teixeira, J., & Salminen, J. (2014). Open-Source Software Entrepreneurial Business Modelling. In L. Corral, A. Sillitti, G. Succi, J. Vlasenko, & A. I. Wasserman (Eds.), Open Source Software: Mobile Open Source Technologies (pp. 80–82). Springer Berlin Heidelberg.

Salminen, J. (2014). Leveraging Facebook as a Peer-Support Group for Students. In Benson, V., & Morgan, S. (Eds.), Cutting-Edge Technologies and Social Media Use in Higher Education (pp. 195–212). IGI Global.

Dissertation and Theses

Salminen, J. (2014). Startup Dilemmas – Strategic Problems of Early-Stage Platforms on the Internet. Dissertation, Publications of Turku School of Economics, Series A-12:2014. ISBN: 978-952-249-371-2.

Salminen, J. (2009). Power of Google: A Study on Online Advertising Exchange. Master’s thesis, Turku School of Economics, Turku, Finland.

Salminen, J. (2007). Hakukonemarkkinointi Internetissä [Search-engine marketing on the Internet]. Bachelor’s thesis, Turku School of Economics, Turku, Finland.