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Joni’s publications

Journal Publications (4) – in chronological order

Salminen, J., Jansen, B. J., An, J., Kwak, H., & Jung, S. (2018). Are Personas Done? Evaluating Their Usefulness in the Age of Digital Analytics. Persona Studies, 4(2), 47–65.

An, J., Kwak, H., Salminen, J., Jung, S., & Jansen, B. J. (2018). Imaginary People Representing Real Numbers: Generating Personas from Online Social Media Data. ACM Transactions on the Web (TWEB), 12(3).

An, J., Kwak, H., Jung, S., Salminen, J., & Jansen, B. J. (2018). Customer Segmentation Using Online Platforms: Isolating Behavioral and Demographic Segments for Persona Creation via Aggregated User Data. Social Network Analysis and Mining, 8.

Salminen, J., Şengün, S., Kwak, H., Jansen, B. J., An, J., Jung, S., Vieweg, S., & Harrell, F. (2018). From 2,772 Segments to Five Personas: Summarizing a Diverse Online Audience by Generating Culturally Adapted Personas. First Monday, 23(6).

Conference Publications (34) – in chronological order

Salminen, J., Jung, S.-G., & Jansen, B. J. (2019). Detecting Demographic Bias in Automatically Generated Personas. In CHI Conference on Human Factors in Computing Systems (CHI 2019): Extended Abstracts Proceedings. Glasgow, UK.

Salminen, J., Sengun, S., Jung, S.-G., & Jansen, B. J. (2019). Design Issues in Automatically Generated Persona Profiles: A Qualitative Analysis from 38 Think-Aloud Transcripts. In Proceedings of the ACM SIGIR Conference on Human Information Interaction and Retrieval (CHIIR 2019). Glasgow, UK.

Salminen, J., Luotolahti, J., Almerekhi, H., Jansen, B. J., & Jung, S. (2018). Neural Network Hate Deletion: Developing a Machine Learning Model to Eliminate Hate from Online Comments. In Proceedings of the 5th International Conference of Internet Science (INSCI 2018). St. Petersburg, Russia.

Jansen, Bernard J., Jung, S., Salminen, J., An, J., & Kwak, H. (2018). Combining Behaviors and Demographics to Segment Online Audiences: Experiments with a YouTube Channel. In Proceedings of the 5th International Conference of Internet Science (INSCI 2018). St. Petersburg, Russia.

Salminen, J., Almerekhi, H., Dey, P., & Jansen, B. J. (2018). Inter-Rater Agreement for Social Computing Studies. In Proceedings of The Fifth International Conference on Social Networks Analysis, Management and Security (SNAMS 2018). Valencia, Spain.

Salminen, J., Veronesi, F., Almerekhi, H., Jung, S., & Jansen, B. J. (2018). Online Hate Interpretation Varies by Country, But More by Individual: A Statistical Analysis Using Crowdsourced Ratings. In Proceedings of The Fifth International Conference on Social Networks Analysis, Management and Security (SNAMS 2018). Valencia, Spain.

Salminen, J., Maslennikov, D., Jansen, B. J., & Olkkonen, R. (2018). With or Without Super Platforms? Analyzing Online Publishers’ Strategies in the Game of Traffic. In Proceedings of International Conference on Social Informatics (SocInfo 2018) (pp. 251–260). Saint Petersburg, Russia.

Salminen, J., Almerekhi, H., Milenković, M., Jung, S., An, J., Kwak, H., & Jansen, B. J. (2018). Anatomy of Online Hate: Developing a Taxonomy and Machine Learning Models for Identifying and Classifying Hate in Online News Media. In Proceedings of the International AAAI Conference on Web and Social Media (ICWSM 2018), San Francisco, California, USA, 25–28 June.

Jung, S., An, J., Haewoon, K., Salminen, J., & Jansen, B. J. (2018). Assessing the Accuracy of Four Popular Face Recognition Tools for Inferring Gender, Age, and Race. Presented at the International AAAI Conference on Web and Social Media (ICWSM 2018), San Francisco, California, USA, 25–28 June.

Lyytikkä, J., Salminen, J., & Jansen, B. J. (2018). To Use Branded Keywords or Not? Rationale of Professional Search-engine Marketers for Brand Bidding Strategy. Presented at the 13th Global Brand Conference (GBC 2018), Northumbria University, UK, 2–4 May.

Rantanen, A., Salminen, J., & Jansen, B. J. (2018). Determining Online Brand Reputation with Machine Learning from Social Media Mentions: A Study in the Banking Context. Presented at the 13th Global Brand Conference (GBC 2018), Northumbria University, UK, 2–4 May.

Kwak, H., An, J., Salminen, J., Jung, S.G., and Jansen, B. J. (2018). What We Read, What We Search: Media Attention and Public Attention among 193 Countries. In Proceedings of The Web Conference (WWW 2018), Lyon, France, 23–27 April.

Salminen, J., Nielsen, L., An, J., Jung, S.G., Kwak, H., and Jansen, B. J. (2018). “Is More Better?”: Impact of Multiple Photos on Perception of Persona Profiles. In Proceedings of The ACM CHI Conference on Human Factors in Computing Systems (CHI 2018), Montréal, Canada, 21–26 April.

Jung, S.G., Salminen, J., An, J., Kwak, H. and Jansen, B. J. (2018). Automatic Persona Generation (APG): A Rationale and Demonstration. In Proceedings of The ACM SIGIR Conference on Human Information Interaction and Retrieval (CHIIR 2018), New Brunswick, New Jersey, USA, 11–15 March.

Salminen, J., Jansen, B. J., An, J., Jung, S.G., Nielsen, L., and Kwak, H. (2018). Fixation and Confusion – Investigating Eye-tracking Participants’ Exposure to Information in Personas. In Proceedings of The ACM SIGIR Conference on Human Information Interaction and Retrieval (CHIIR 2018), New Brunswick, New Jersey, USA, 11–15 March.

Jung, S., An, J., Kwak, H.  Salminen, J. and Jansen, B. J. (2017). Inferring Social Media Users’ Demographics from Profile Pictures: A Face++ Analysis on Twitter Users. In Proceedings of The International Conference on Electronic Business (ICEB 2017), Dubai, UAE, 4–8 December.

Salminen, J., Milenković, M., & Jansen, B. J. (2017). Problems of Data Science in Organizations: An Explorative Qualitative Analysis of Business Professionals’ Concerns. In Proceedings of The International Conference on Electronic Business (ICEB 2017). Dubai, UAE, 4–8 December.

Salminen, J., Seitz, S., Jansen, B. J., & Salenius, T. (2017). Gender Effect on E-Commerce Sales of Experience Gifts: Preliminary Empirical Findings. In Proceedings of International Conference on Electronic Business (ICEB 2017). Dubai, 4–8 December.

Jansen, B. J., Jung, S.-G., Salminen, J., An, J., & Kwak, H. (2017). Viewed by too Many or Viewed too Little: Using Information Dissemination for Audience Segmentation. Proceedings of the Association for Information Science and Technology, 54(1), 189–196.

Nielsen, L., Jung, S.G., An, J., Salminen, J., Kwak, H., and Jansen, B. J., (2017). Who Are Your Users?: Comparing Media Professionals’ Preconception of Users to Data-driven Personas. In Proceedings of the 29th Australian Conference on Computer-Human Interaction (OZCHI 2017), Brisbane, Australia, 28 November – 1 December.

Salminen, J., Sercan, Ş., Haewoon, K., Jansen, B. J., An, J., Jung, S., Vieweg, S., Harrell, F. (2017). Generating Cultural Personas from Social Data: A Perspective of Middle Eastern Users. In Proceedings of The Fourth International Symposium on Social Networks Analysis, Management and Security (SNAMS 2017). Prague, Czech Republic, 21–23, August.

Salminen, J. Kaartemo, V., & Mustak, M. (2014). Network Perspective on the Creation of an online Platform – A Case Study. In Proceedings of The IMP Conference (IMP 2014), Bordeaux, France, 1–6 September.

Salminen, J. (2014). Digital Services – How Are They Different? In Proceedings of International Conference on Business, Information, and Cultural Creative Industry (ICBIC 2014), Taipei, Taiwan, 6–8 August.

Pitkänen, L., & Salminen, J. (2013). Managing the Crowd: A Study on Videography Application. In Proceedings of Applied Business and Entrepreneurship Association International (ABEAI 2013) Conference, Honolulu, Hawaii, USA, 14–20 November.

Jaatinen, T., Salminen, J., Huang, L. (2013). Acting Out Service Scenarios – A Method for Testing New Service Concepts. In Proceedings of World Academy of Science, Engineering and Technology, Istanbul, Turkey, 20–21 June.

Salminen, J. (2013). Why Avoid Difficult Problems? Exploring the Avoidance Behavior within Startup Motive. Proceedings of European Marketing Conference (LCBR 2013), Frankfurt, Germany, 15–16 August.

Salminen, J., Teixeira, J. (2013). Fool’s Gold? Developer Dilemmas in a Closed Mobile Application Market Platform. In Proceedings of The The 15th International Conference on Electronic Commerce (ICEC 2013), Turku, Finland, 13–15 August.

Salminen, J., & Hytönen, A. (2012). Viral Coefficient – Unveiling the Holy Grail of Online Marketing. In Proceedings of The Theoretical and Applied Aspects of Cybernetics, Kiev, Ukraine, 12–16 November.

Salminen, J. (2012). What Is Business Failure? A Philosophical Perspective. In Proceedings of 7th South East European Doctoral Student Conference, Thessaloniki, Greece, September 24–25.

Teixeira, J., & Salminen, J. (2012). Open-source as an Enabler of Entrepreneurship Initiatives among Engineering Students. ICEE 2012 Conference, Turku, Finland, 31 July – 3 August.

Salminen, J., & Teixeira, J. (2012). Critical Assessment of Value Propositions and Marketing of Technology Startups: Evidence from Finland. In Proceedings of Advances in Business-Related Scientific Research Conference (ABSRC 2012), Venice, Italy, 28–30 March.

Pitkänen, L., & Salminen, J. (2012). Crowdsourcing Research to Mobile Consumers? Emerging Themes on Videographic Data Collection. In Proceedings of Planetary Scientific Research Centre Conferences, Dubai, UAE, 24–25 March.

Salminen, J. (2012). Customer Service Game: Developing Theory with Students. In Proceedings of International Scientific Conference of Students, Postgraduates and Young Scientists, Kiev, Ukraine, 19–21 March.

Salminen, J., & Degbey, W. (2011). Social Espionage – Drawing Benefit from Competitors’ Social Media Presence. In Proceedings of High Technology Small Firms Conference (HTSF 2011), Manchester, UK, 10–11 June.

Workshop Posters & Demos (9) – in chronological order

Jung, S., Salminen, J., An, J., Kwak, H., & Jansen, B. J. (2018). Automatically Conceptualizing Social Media Analytics Data via Personas. Demo presented at the International AAAI Conference on Web and Social Media (ICWSM 2018), San Francisco, California, USA, 25–28 June.

An, J., Kwak, H., Jansen, B. J., Jung, S.G., Salminen, J. (2018). Automatic Persona Generation (APG). Poster presented at the Qatar Foundation Annual Research Conference 2018 (ARC 2018), Doha, Qatar, 19–20 March.

Jung, S.G., Salminen, J., Kwak, H., An, J., and Jansen, B. J. (2018). Automatic Persona Generation (APG): A Rationale and Demonstration. Presented at the ACM SIGIR Conference on Human Information Interaction and Retrieval (CHIIR 2018) (Demo), New Brunswick, New Jersey, USA, 11–15 March.

Salminen, J., Jansen, B. J., An, J., Kwak, H., & Jung, S.G. (2018). Research Roadmap for Automatic Persona Generation: Principles and Open Questions. Poster presented at The Fifth Machine Learning and Data Analytics Symposium (MLDAS 2018), Doha, Qatar, 12–13 March.

Salminen, J. & Jansen, B. J. (2018). “Carried away by daily work, I, for a while had considered reporting as something that would involve pulling metrics and displaying it.”: Use Cases and Outlooks for Automatic Analytics. Poster presented at The Fifth Machine Learning and Data Analytics Symposium (MLDAS 2018), Doha, Qatar, 12–13 March.

Salminen, J., Jansen, B. J., An, J., Kwak, H., & Jung, S.G. (2018). Automatic Persona Generation: A Research Roadmap. Poster presented at the Second International Computational Science & Engineering Conference, Texas A&M University at Qatar, Doha, Qatar, 23–24 October.

Jansen, B. J., Jung, S.G., Salminen, J., An, J., & Kwak, H. (2017). Social Analytics Data for Identifying Customer Segments for Online News Media. The Third International Workshop on Online Social Networks Technologies, 2017 IEEE/ACS 14th International Conference on Computer Systems and Applications (AICCSA 2017), Hammamet, Tunisia, 30 October – 3 November.

Salminen, J., Sarlin, P., Olkkonen, R. & Jansen, B. (2017). Who Does What in Marketing? Toward an Understanding of Marketer–machine Interaction. The International AAAI Conference on Web and Social Media (ICWSM 2017) Workshop: Studying User Perceptions and Experiences with Algorithms, Montreal, Canada, 16–18 May.

Salminen, J. (2015). Dilemmas of Platform Startups. Poster presented at the Platform Strategy Symposium, Boston University, USA, 9 July.

Book Chapters (5) – in chronological order

Salminen, J., Jansen, B. J., An, J., Kwak, H., & Jung, S.-G. (2019). Automatic Persona Generation for Online Content Creators: Conceptual Rationale and a Research Agenda. In L. Nielsen (Ed.), Personas – User Focused Design (pp. 135–160). London: Springer London.

Salminen, J., Gach, N., & Kaartemo, V. (2018). Platform as a Social Contract: An Analytical Framework for Studying Social Dynamics in Online Platforms. In A. Smedlund (Ed.), Collaborative Value Co-creation in the Platform Economy (Vol. 11). Springer.

Salminen, J. & Degbey, W. Y. (2015). Social Media Espionage – A Strategic Grid. In Cook, G. (Ed.), New Technology-Based Firms in the New Millennium (Vol. 11, pp. 261–274). Emerald Group Publishing Limited.

Teixeira, J., & Salminen, J. (2014). Open-Source Software Entrepreneurial Business Modelling. In L. Corral, A. Sillitti, G. Succi, J. Vlasenko, & A. I. Wasserman (Eds.), Open Source Software: Mobile Open Source Technologies (pp. 80–82). Springer, Berlin, Heidelberg.

Salminen, J. (2014). Leveraging Facebook as a Peer-Support Group for Students. In Benson, V., & Morgan, S. (Eds.), Cutting-Edge Technologies and Social Media Use in Higher Education (pp. 195–212). IGI Global.

Dissertation and Theses (3) – in chronological order

Salminen, J. (2014). Startup dilemmas – Strategic problems of early-stage platforms on the Internet. Dissertation, Publications of Turku School of Economics, Series A-12:2014.

Salminen, J. (2009). Power of Google: A Study on Online Advertising Exchange. Master’s thesis, Turku School of Economics.

Salminen, J. (2007). Hakukonemarkkinointi Internetissä [Search-engine marketing in the Internet]. Bachelor’s thesis, Turku School of Economics.