March 29, 2017
About the author : Joni holds a PhD in marketing. He is currently working as a postdoctoral researcher at Qatar Computing Research Institute and Turku School of Economics. Contact: joolsa (at) utu.fi
Here’s an example on how to do PR for a crowdfunding campaign. It should be sent at least a couple of weeks prior to launch.
this is [yourname] from [yourcompany].
We are preparing to release a new product in [yourplatform], and I wanted to give you heads-up since you wrote about [a competitor] six months ago. Our product is similar, but better 😉
Here’s why it is better:
Here’s a link to press material including pictures and more information: [link]
The campaign will be launched on [date], so I hope you’d publish an article about us at around that time.
In the meantime, I’m of course available for any questions / comments!
Have a nice day,
[yourname] from [www.yourwebsite.com]