About the author : Joni holds a PhD in marketing. He is currently working as a postdoctoral researcher at Qatar Computing Research Institute and Turku School of Economics. Contact: joolsa (at)

Crowdfunding pitch to media – an example


Here’s an example on how to do PR for a crowdfunding campaign. It should be sent at least a couple of weeks prior to launch.

Hi [name],

this is [yourname] from [yourcompany].

We are preparing to release a new product in [yourplatform], and I wanted to give you heads-up since you wrote about [a competitor] six months ago. Our product is similar, but better 😉

Here’s why it is better:

  • [reason 1]
  • [reason 2]
  • [reason 3]

Here’s a link to press material including pictures and more information: [link]

The campaign will be launched on [date], so I hope you’d publish an article about us at around that time.

In the meantime, I’m of course available for any questions / comments!

Have a nice day,

[yourname] from []

Tel. [telephone]

Skype: [Skype]

Email: [email]

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